[private][private]On Wednesday June 30th, we’re interviewing Jill Jayne, the country’s only Rockstar Nutritionist. She is the leading expert in creating and delivering interactive media about health to kids and families. As President and Creative Director of Note to Health, Jayne creates interactive programming that fuses health education with music. Jills’ knack for rock ‘n roll nutrition is the result of being a registered dietitian mixed with her musical experience as lead singer-songwriter of her band Sunset West. Jill hold her master’s degree in nutrition education from Columbia University and a bachelor’s in nutrition and theater from Penn State University. She can be reached at www.jumpwithjill.com
Dial in live at 347-205-9038 or via streaming radio at 9am PST at www.blogtalkradio.com/passionsandpossibilties
Jill’s Passioneer Q&A 
SO: What’s your definition of “passion” – your WHY that drives you?
My definition of passion is channeling your strong feelings about something into action. I am appalled by the current state of health habits among today’s kids, and inspired by the effectiveness of advertising, so I’ve developed a way to reach kids in an effective way.
SO; What are your biggest passions for serving others, and how are you expressing them (also include hobbies and volunteering)?
I develop counter media—music-based properties that teach kids and families how to be healthy in ways that are entertaining. I make sure that what I create is equal in production value to what people are used to seeing on a TV or computer screen from major media companies.
SO:Your biggest challenge(s) in leaping into your passions for serving others, and how you have addressed them?
The Challenge: Capital. My Solution: Find the stable revenue stream that can then fund the rest of my projects. For me, this has been getting my CDs into catalogs so that the music keeps selling for me even when I’m not out pounding the pavement. This stream helps fund the next project.
The Challenge: Time. Taking on a problem like childhood obesity is no easy task. I’m up late and get up early. Sometimes I’m so physically exhausted from performing live and traveling, I can’t even see straight. My Solution: As my approach has caught on, I’ve been able to hire out more to additional staff so that I can focus on the creative. I set 6 month, yearly, and 5 year goals with post it notes on my wall so that I feel focused on the task at hand and don’t become overwhelmed as easily. I’m in this for the long haul and have to make this sustainable for my own physical body and the future of a healthy company.
SO: Your experience of “prosperity,” as you define it, in making the leap?
Being able to make a living at solving a social problem. So far, so good.
SO: What’s the biggest lesson you’ve learned in making the leap?
Plan. Develop. Execute. Do not execute before you have a plan.
SO: What’s your support system look like; how did you create it?
Mentors from many periods of my life who know me very well, so when I am in crisis they can talk me up or down from a decision. They have become my unofficial board of advisors, the president of my board being my mom.
SO: What wisdom do you have for someone who’s scared/discouraged about their own leap?
Alleviate all your fears by making a plan. Seriously sit down and map out what you want to accomplish (big goal) and then work backwards through each step to get to the big goal. A small step can be getting a nice headshot, making a website, etc. Each of these things take way more time than you would ever expect when you do it well, but you are doing all the hard work to lay a sturdy foundation that you will then build your idea on. I see it much less of a leap and much more of a strategic plan.
Getting on a “national” talk show like Good Morning America, Today, or Ellen.[/private][/private]





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