Videos are red hot hot HOT! They allow your audience to connect on a more personal level with you than text and audio, and search engines love them. So creating and posting a few simple, short videos on your website can provide tremendous marketing traction in sharing your Passioneer® story. If you’ve been procrastinating about taking the plunge into videos, the tips below are for you!
Clarify Your Intention
- Start with the end in mind: Do you want to entertain, inform, call into action, etc? Choose and focus on one primary intention.
- Who is your target audience? Focus more on what they want to see than on what you want to share.
- What do you want your viewers to feel, think or do after watching your video? This is critical!
- What must you communicate in order to elicit this response in them?
What Makes a Great Video? K.I.S.S. (Keep It Simple, Silly)
- Keep it real, relaxed, and conversational.
- Keep it brief: video lengths have been dropping over the past few years. Under two minutes is a great start.
- Create a compelling call to action: Be clear on what you want your viewers to do next (e.g., join your email list, call you, sign up for a class)
- Be creative, playful, and have fun! Enough said.
- Release judgment and need for perfection: Some of the most popular videos are popular because of their imperfections.
- Maintain professionalism: real and relaxed does not mean sloppy or profane.
- Show rather than tell: Find creative ways to demonstrate the key points in your message. Use stories rather than boring monologues.
- Include client testimonials or examples of results: Bonus points if you get footage of clients’ sharing how you impacted their lives or businesses.
Creating a Great Video
- Use a flip, webcam, camera, or video camera that you have begged, borrowed, but not stolen. Try some types out before you buy. Nowadays you can get a solid, highly-functional videocamera for less than $200 . Try out offerings from Flip, Sony, Sanyo.
- Have someone assist you: It’s so much easier and better to have another individual doing the video recording, so that you can focus on your message.
- Write out the outline and basic “script” of your video so that you know where you are headed.
- Practice a few times, yet not too much. You do NOT want to memorize your script, nor come across as too polished. Think “approachable”.
- Pick a great video location with some visually interesting, but not too distracting or loud, backgrounds.
- Learn to do some minor editing, using inexpensive video-editing programs. Or find a virtual assistant, intern, student, or someone else who can assist you. Minor edits include deleting obvious mistakes or distractions.
- Upload your video to YouTube, Hulu, Facebook, Vimeo, Viddler, etc., or use TubeMogul to post your video to all of them at once.
- Share with as many of your social media connections as possible, including Facebook, Twitter, LinkedIn, MySpace, etc.
Good Luck and Happy Passioneering!











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