[private][private]On Wednesday July 21st, we interviewed Bill Roth the founder of EARTH 2017 and author of The Secret Green Sauce, a book that profiles the best practices of actual companies succeeding in growing revenues by aligning value with values. He is a nationally recognized expert, including serving as the Green Business Coach for Entreprenuer.com. EARTH 2017 is focused upon helping companies grow revenues by aligning with the growing numbers of customers seeking solutions that will enhance their heath, their pocket book and the environment. He can be reached at http://www.earth2017.com.

Dial in live at 347-205-9038 or via streaming radio at 9am PST at www.blogtalkradio.com/passionsandpossibilities

Bill’s Passioneering Q&A

SO: Your definition of “passion” – your “WHY” for being on the planet?

My passion is to enable sustainable solutions to the strategic questions facing our country like Energy Independence, Climate Change, Wellness and Economic Growth. I am passionate about helping individuals and businesses achieve the financial, wellness and environmental results we need right now to get our country, health care system and economy back on track. My focus upon people also exposes me to their individual challenges. I hear their hurt and see the courage that it takes to confront their challenges. So I try very hard to be positive, to be encouraging and if asked, to share lessons learned from others who have survived what I call their wilderness experiences.

SO: Your biggest passions for serving others, and how you’re expressing them (include hobbies, volunteering, if you wish)?

I created my own business around the time of the Enron scandal in response to the issues of ethics and emissions that I saw within the energy industry. This gave me the freedom of working with people and companies aligned with my goal of making money responsibly. Working with companies across the country has convinced me that having a bottom line business focus that solves our big problems is our country’s best path to finding the solutions we need. My business is focus upon equipping companies with proven best practices that achieve top line revenue growth and bottom line profits by aligning with the common good. I work seven days a week. It isn’t work most of the time. It is who I am, what gives me energy and a sense of purpose.

SO: Your biggest challenge(s) in expressing your passions for serving others and how you’ve addressed them?

I feel very privileged to have served as the leader for milestone projects like the launch of the first hydrogen fueled Prius, development of utility scale solar power and pioneering meter linked energy information systems that help companies reduce their electricity consumption and related emissions. At the same time, helping companies make the mental link between doing right and making money has been more of a challenge than I ever imagined. You would think if you had “The Secret Green Sauce” for growing revenues that businesses would beat a path to your door. Fortunately, today there is a growing consumer movement seeking meaningful change. This is beginning to create opportunities for my business of helping companies grow revenues by aligning value with values. And I have been applying the best practices in the book and seeing success in my own marketing and sales success. So by giving, I am now receiving. That is wonderful to experience.

SO: They say that when you do what you love, the rest follows.  What has been your experience of prosperity, as you define it?

I truly believe that. I live well and I see a path for realizing my financial dreams. How many people in this economy today can say that? But more importantly, I am a very rich person in terms of the quality time I have with those that mean most to me. I have had the time to be there for my children, including those challenging teenage years. It is very heart warming when your loved ones tell you that the time I committed to them was more valuable than any material things they will ever own. I was also there for my Dad during his last days and will carry that blessing with me forever. I live in a beautiful part of the world where I can ride my mountain bike during most lunch periods. However, I am a Type A individual that measures myself based upon performance so too often I fail to see how blessed I am. That is a huge challenge for all us in this world that seems to see performance as a measure of a person, when what really counts is what you mean to others and what they mean to you.

SO:The biggest lesson that you’ve learned in making the leap?

Faith and that quitting is not an option. They tie together. Sometimes in life the best you can do is just not quit. Not quitting can be a huge step toward success if you are trying to make a leap. Because leaping can just as often result in falling rather than soaring. So being able to not quit no matter how many leaps end up in a fall is a hugely important strength. And the other strength tied to not quitting is faith. You just have to believe even when there is no evidence. If you wait for evidence you often run out of time or opportunity.

SO: The biggest keys to your success (e.g., talent, quality, skill, etc.)?

God gave me the gift of analysis that enables me to see things as they could be. I have now published enough books and articles forecasting the future that have turned out to have been correct that I figure one of these days someone in media like Bloomberg or Oprah will discover me. I really do have unique insights and best practices for restoring our jobs, economy, individual wellness and the environment. I also have a huge capacity for learning and teaching. My drive to learn has resulted in me finding this unbelievably wonderful national network of people and companies that are teaching me their best practices for making money going green. For example there is a woman that has developed what I believe to be the first healthy fast food restaurant that is price-competitive with McDonalds. There is a hotel in Texas that is toxin free and has a huge repeat customer business because their customers report sleeping better in their toxin-free room than in their own beds at their homes. I love hearing stories like these and I also get to met so many technologists who have great visions for producing the product solutions for our economy, wellness and environment. Then I am have the fun of sharing all these insights via my EARTH 2017 website, books, speeches and coaching. Everyday is fun because I get to meet yet another wonderful person or company that is making a positive difference, and then I get to write or talk about them.

SO: What’s your support system look like; how did you create it?

Great question because no one can do it alone. I have my family who has been wonderfully supportive of my efforts at putting doing right in front of making money. I am truly blessed. And I have a small but highly trustworthy group of mentor/friends. They really have my best interests at heart because they believe in what I am trying to enable. I developed these mentors/friends over a couple of decades of trial and error. One great advantage of putting your neck on the line is you find out who will chop it off for a buck and who will really help you. Going through those experiences are disheartening but really valuable in the long run because you end with wonderful, trusting relationships.

SO: What wisdom do you have for someone who’s scared/discouraged about their own leap?

Look, sky diving is not for everyone. But that doesn’t mean in your own way you can’t try to take a leap. Find a place in your life you think you can take some risk. Maybe it isn’t in your business, maybe it is at church or at school or within the community. And then try. It’s like dating in high school, the goal isn’t to get a date with every request. The goal is to figure out how to date. Try, learn, try again. It’s a path, not an event.

SO: What’s your next big milestone?

I am looking for a path to the “big stage.” I know I have developed answers, insights and best practices that will restore our jobs, economy, individual-wellness and environment. I will keep plugging away a day at a time building credibility one step at a time in the hopes that maybe one of those connections will be the one that gets me to the stage where my insights and best practices can produce the greatest benefit.[/private][/private]